I love it when video game commercials are short and simple. There's nothing worse than an unorganized advertisement that gives you a thousand reasons to buy it and can't get its thoughts together to make a coherent message. This commercial for the free Fatal Fury 2 action figures has a nice simple message that should get the point across. But it doesn't, and that's why we're featuring it in our line-up of bad advertisements.

The idea behind this commercial is simple, it lets you know that it's "Bigger" and "Meaner." But how can that be? The picture clearly states that the toys shown are the "actual size," which means that either the paper is too small or the real characters in Fatal Fury 2 are the size of an ant. There's nothing big or mean about a piece of plastic that is about the same size as your thumb. Even less mean is the description, a "Fatal Fury fighting buddy." How mean can you be when you are called a buddy? Try adding that word to the end of something evil and you'll see how it completely loses its meaning. No really, try it. "Here's my buddy, Adolph Hitler." "Yo, everybody, check out Charles Manson, he's my buddy." See, all of a sudden those lunatic murderers suddenly sounded like people you would want to drink a beer with.

Later in the advert Takara suggests that these action figures (er, I mean, fighting buddies) are "great for your room or locker." And then to hit the final nail in the coffin it actually says, "you'll have tons of fun showing him to friends." Really? A ton of fun?? Because all of your friends are going to be extremely jealous of your free inch-tall plastic piece of crap that barely looks like the character from the game. You might as well take your retainer to school and show everybody, because if you think this tiny "action figure" is going to make you cool, then perhaps you deserve the beatings you are going to endure for the rest of your school days. Here's an idea, take some drugs to school and show everybody you know ... that's the fastest way to make everybody think you're cool. No really, it is. You should try it out!

FROM: The Knights of Bad Advertising