Gain Ground on Genesis - Advertisement Review

When it comes to talking about bad video game advertisements I don't want to be mean, I really don't. But sometimes the video game companies just force me to do it; I swear it's not my fault. So is the case with Gain Ground, a cult classic among Sega fans. These days' people argue whether the game holds up when compared to modern games (it doesn't) or if the Genesis was that good of a console (it was). But we're not interested in getting into the middle of those fights; instead we are here to talk about this terrible, terrible advertisement. At first glance this doesn't look that bad (especially when compared to other adverts we've seen this episode), but I assure you that this is one of the worst commercials of the era.

First and foremost, if you're going to show the box why not make it large enough so people can see it? That way when they go to the store to buy it they can actually see the game you are talking about. And better yet, if you're going to have a couple of idiots hold the box, why not make sure they're wearing cool clothing? The kid's shirt looks like it was used for scratch paper and the adult is definitely modeling some bad fashion sense with those pants. I mean really, who wears pants like that? Idiots who play Gain Ground, that's who!

But my main gripe is with the premise of the commercial. Fun for kids of all ages? Okay, I get why the kid is there, he was just given a video game he doesn't know any better. I mean, what kid wouldn't be happy if you gave him a game? Hell, I would be happy if somebody gave me a free game, no matter how bad it is. Actually, scratch that. I get free games all the time, I'm not THAT happy when they show up anymore. Anyway, my issue isn't with the kid, it's with that loser comedian Ray Ramona from that show Everybody Loves Ray. Is this what he was reduced to before making it big? And while he's definitely older than the kid, he's hardly an old fart. Is being a kid capped at the age of 30? I hope not, because if that's the case my life is about to suck. Of course, it can't suck more than these fools ... at least I don't have stupid clothing!

FROM: Thank God You're Bad Advertising