More like Generation Gay Porn. Who's the wise guy at Time Warner Interactive that thought a picture of a half-naked, long-haired, sweaty guy would be the best way to sell the game? You can't even see his face, so all you're really seeing are his well-chiseled pecks. Oh, and his five-o-clock shadow. You're definitely getting that, too. I'm sorry faceless model number five, but the least you could do is shave. You're going to be on camera, you know. And put a shirt on, this is a game about mutants. Unless you have eyes for nipples (which would really be impractical), there's no reason you need to be shirtless in your advertising.

My favorite part of this advertisement is when it states that the game has an "atmospheric, New Age soundtrack." Again, this is a game about MUTANTS. You know, like X-Men-style mutants. This is a guy that can jump real high and punch real hard. He's a mutant. What the hell does he need a New Age soundtrack for? And why is that even a bullet point?

The shirtless dude, the beads of sweat, the lightning and the new age music ... it all adds up to one thing: This game is clearly targeting women. Why else would they use this imagery to advertise a 2D action game with a lead character that is fully clothed? You heard me, in the game he has plenty of clothes on, so he's not this shirtless model you see in the advertisement (and on the cover art). The game advertises itself as having a "mysterious sci-fi plot," but the only mystery is where they put this guy's shirt.

FROM: The Penguins of Bad Advertising