That's right, you better get serious. Because this advertisement isn't messing around! This commercial is going straight for the heart of anybody who loves Street Fighter II or Mortal Kombat. And you can tell, because there's an arcade cabinet to prove it. If they weren't serious they wouldn't show you an arcade cabinet, right? Never mind the fact that there is no such thing as an arcade machine that plays both Mortal Kombat AND Street Fighter II, this commercial wants to be taken seriously. So seriously, in fact, that they decided not to even show you a real arcade cabinet. Instead they have this computer-drawn recreation of a fairly generic arcade machine. THAT is how serious KBM is about this control.

And it's not just the fake arcade machine that plays two of the biggest fighting games of the 1990s. Oh no, this commercial is definitely serious because it shows THREE identical controls circling that fake arcade cabinet. You don't get much more serious than repeating pictures of your control. It shows that you have serious skills at the copy/paste functionality in Photoshop. That's hardcore serious.

Wait a second ... those aren't the same arcade sticks. Even though they look identical to the human eye, they each have different names that makes them seriously different. Like the Arcadian SN, that's clearly different from the Arcadian dual. And both of those are seriously different from the original Arcadian, the one with the blue sticker on the front. See, clearly these controls kick serious butt. They don't tell you how any of them differ, so any serious gamer will need to pick up all three of these seriously expensive arcade sticks. And you can tell they are expensive by the fact that they don't have a start or select button. Serious gamers don't need those buttons ... except for the games that require pausing. But serious gamers don't need to pause their game, because they're serious. Seriously!

FROM: I'm Bad Advertising ... Get Me Out of Here!