There are several things wrong with this advertisement. The first is their numbering system, which I've decided to adopt in order to make all of my points about the Psychopad K.O. 1. Much like making fun of different races, religions and genders, it's not cool to make fun of the mentally ill. But let's say you're going to do it anyway, at least make a joke that somehow corresponds to the "Hyper programmable 10 in 1 gamepad" you're trying to sell. Instead of making a joke, Act Laboratory Ltd. decided to make him crazy in order to justify the horribly titled Pyschopad K.O.

2. Even if you're joking, don't spread the idea that your pad (and games in general) is addictive. You might as well tell the whole world that this device will keep you from going to school, holding a job or be a productive member in society. And besides, it's not the controller you're addictive to, it's the game.

3. As I mentioned before the Psychopad K.O. is a "Hyper programmable 10 in 1 gamepad." There's just one problem, it's not a game pad. I don't feel that I'm parsing semantics when I say there's a difference between a game pad and an arcade stick (or joystick). One is a little pad you hold (usually with a D-pad and face buttons), the other is a large controller with a protruding joystick. If you can't tell the difference between the two, then you probably shouldn't be making video game controllers in the first place.


FROM: My Babysitter's a Bad Advertisement