When it comes to making a successful print ad there are a few things you need to remember to do. For one thing, it's advised that you make sure and highlight the most important aspects of your game. You will also need to make sure and provide a few screenshots to entice the reader. If you don't have impressive graphics and your game doesn't have much else going for it, show us a lot of artwork and make your logo stand out for the look you are going for.

Krion Conquest manages to get a few of these rules right. They have the screen shots, there is plenty of information about the game, and it's hard to miss the giant-sized artwork. The problem with this concept is that it completely misses the most important part of your advertisement - the name of the game!

As you look this advertisement over you'll notice that the name Krion Conquest is not mentioned anywhere, you simply have to guess what product this is. Instead we get oval-shaped boxes showing off the Mega Man-style graphics and what can only be described as a Futuristic naughty nurse. (What are you doing with that wand, anyway?)

And just what kind of game starts with this quote: "Earth's skies are raining metallic men"?? I know that song, it's by the Weather Girls ... I'm not sure that's the right tone you should be setting when you're trying to get somebody to buy a game about robot warfare. None of this makes up for the fact that even if you wanted to learn about robot men falling from the sky you still wouldn't know what game to buy.

FROM: The One With the Bad Advertising