It's hard to hate Worms. With its infectious theme song, silly voices, unique weapons, and destructible environments, Worms is easily one of the best party games to ever grace the consoles. But while it's hard for me to hate those little Worms, it's possible for me to loathe their ad campaign. Worms World Party may be one of the most exciting 16 player games out there ... but it makes for a lousy magazine commercial.

Instead of capitalizing on the fantastic artwork or character designs found in Worms, this Worms World Party advert decided to focus its attention to a gay bar. I guess these four dancing queens are here to represent the World Party going on, but it feels more like something you would see on an anti-ecstasy poster. This thing is complete with glow stick, terrible fashion, lesbian couples, and unconvincing wigs. And did I mention that dude's pants? I refuse to believe that there is a place in this world where that is acceptable. No wonder the girl he's "dancing" with is completely uninterested in him.

But why focus all this attention on the four people in the foreground? If we're going to be fair to Worms World Party then we need to focus our spotlight on the guy in the background. You might not notice him at first, but he's there blending into the background behind the two girls determining what dance to perform. The reason I bring this fellow up is because he clearly came to the wrong club. I've seen people dance like that ... and it's when they are listening to televangelists. This guy is praising Jesus and everybody else appears to be having a world party. Get this guy some Benny Hinn quick! The fact that he's able to get down at this club doesn't say much for the music being played.

FROM: Behind the Bad Advertising