So this is "Football action so real, it's ... bone chrunching" eh? Just how real is Super High Impact? Well, they weren't able to acquire the rights to the NFL, so none of the teams, players, jerseys, locations, or mascots are real. Other than that it's your every day "real" game of football ... except for the over the top violence, changed rule book, and steroid enhanced game play. You know what, now that I think about it, Super High Impact using the word "real" to describe their game is a lot like saying Ashlee Simpson always sings live.

Even more confusing is Arena's slogan, "Play with the Pros," something you don't actually get to do in this game. To be fair to Super High Impact, it is based on an arcade game that failed to lock down the NFL rights, so it's not like anybody was expecting to see real players and teams in this Genesis game. But then again, it wasn't the arcade game that was purporting itself to be "football action so real."

And while we're complaining about how ludicrous this advertisement is, it's hard not to laugh at how angry the fake football players look in these pictures. If you believe these guys are real football players than you will have no time buying that this is "real" football action. It's kind of hard to take the angry, fist-clenched model serious when the other two are behind him jumping up and down like school girls. The only thing number 72 is angry about is the fact that he's forced to play dress up and pose for the camera. I don't blame him, I'd be angry too if I was in this Super High Impact ad campaign.

FROM: Everybody Loves Bad Advertising