IMS The Game Handler Controller - Advertisement Review

Now here's a control that would be perfect for Dan in that Renovation advert; it's a one-handed game control that would allow him to play two games at once. It's the Game Handler, "the only hand-held controller you only need one hand to play." Ouch, talk about a terrible catchphrase. No wonder this NES accessory never caught on. With a catchphrase like that you almost expect to see a one-armed man or a senior citizen's guide to working the television. Unfortunately what we get is this crummy video game controller.

So let's see this amazing Game Handler. Oh, that's right; this advertisement doesn't actually show us the control. All we see is a very dark device that kind of looks like an electric shaver. You can see a hand holding it, but it's just too dark to see where the buttons are, where the D-pad is, and all the other important pieces of information you would want to know. Of all the bad advertisements I have seen, this is probably the worst lit. Is it too much to ask for a little lighting on the product so that we can see what it looks like? It's not a good sign when the company that makes the accessory doesn't want you to see it!

Another problem I have with this advertisement is that it tells you that "the game has changed." At one point it out and out asks if you can handle the "new universe at hand." But there isn't a new universe at hand, just the same old universe you've played with two hands. You may have switched your control but that doesn't mean you're going to play new games, this isn't a magic control ... just a one-handed pad. Damn you Game Handler, first you tease me with your shadows and now you out and out lie to me, why do I put up with you?

FROM: How I Met Your Bad Advertising