Ask anybody what they were most interested in about this year's E3 and chances are they would talk about one of the brand new systems coming out within the next year. With all three major game systems being announced at this year's event, it's easy to get wrapped up in the excitement surrounding the Xbox 360, PlayStation 3, and Nintendo Revolution. But as we were sifting through all the information surrounding the PlayStation 3, we noticed something very similar . something we can only hope will change before the system launch next Spring.

Judging by the pictures of the PlayStation 3 that were provided by Sony, the PS3 will have a lot of things going for it. It features a whole host of memory slots, two places to hook up TVs, a removable hard drive, and seven wireless control ports. But it also features a new logo, one that is completely different from that of the original PlayStation and PlayStation 2. This new logo isn't all that new, though, as it looks exactly the same as the logo to both Spider-Man movies.

Before you scoff and disregard this similarity, it's worth mentioning that both Spider-Man and Spider-Man 2 are distributed by Sony's movie division, Columbia Pictures. When Sony needed to show off what the PS3 could do at their E3 media briefing, they used Spider-Man. Whenever they need something that appeals to everybody, they go with Spider-man. Heck, Sony even went as far as to package a Spider-Man 2 UMD with the first million PSP units. Spider-Man has been a good friend to Sony, even if they aren't the ones that make the various Spidey games.

So why use the same font? Even if people don't see the similarities next year when the system is launched, they are bound to notice it when Sony starts running trailers for Spider-Man 3 due in 2007. Does Sony just really like the mata font or are they trying to subconsciously tell us something about their advertising? Either way, it sure seems odd for a company to make such an obvious choice without explaining themselves.

While at E3 I managed to ask several Sony floor employees, and most agreed that the font was the same and they couldn't figure it out either. One suggested that it might not be the finished version, but why would they use this logo to unveil it if they weren't going to keep it? When you look at the system it's hard not to notice this freeze frame, and for that I have to wonder if Sony did it on purpose.

I doubt we'll ever get to the bottom of this, but I'd like to go out on a limb and predict that when Sony unveils the poster for Spider-Man 3, it's going to be using the PlayStation 2 font. Mark my words, you heard it here first.