Anybody that has worked at an advertisement agency already knows that there's always that one guy who comes to the pitch meetings with the world's worst ideas. He's always the one that sits in the corner and says that he should have more totally bodacious slang terms to attract more kids. Unfortunately sometimes that mental midget wins out and the bosses (who has no right to be getting the salaries they are getting) go along with the idea of featuring teen speak that will no doubt be out of date by the time the commercial hits the magazines. In support of the morons out there who think this is a good way to sell your product (including the jerk that came up with this terrible ATI XPERT Play advertisement) I give you a full review full of slang you should never, ever use in future advertisements. I would start by saying that this commercial is xtreme to the maxx ... but it looks like ATI has already done that for me.

Look, you don't want to be a dweeb anymore than a piker, so clearly you like the idea of a video card company talking down to you. Why else would you be such a pushover and let ATI hoofer on your wallet like that? But it's about more than just the slang (thankfully), it's about showing a bitchin' motorcyclist jumping a guy in a canoe. Why? Because everybody already knows that there's nothing more bodacious than seeing a biker jump some dude in the water. I mean, that's totally the cat's pajamas. Duh!

Perhaps the best part of this advertisement has to do with the ludicrous demonstration on the lower left. It starts out by showing you that the ATI XPERT Play is three times better than Matrox Mystique (whatever that is), but then goes one step further and shows you the before and after picture. There's just one problem, it's almost impossible to notice any differences between the "with ATI" picture and the "without." Outside of the slightly darker sky, there's almost no difference between the "with" and "without." At $250 you would expect more, but I'm sure that most of that money is going to pay for this terrible "xtreme" marketing campaign. Sing it, daddy-o.

FROM: Tim Gunn's Guide to Bad Advertising