Before we rip into wipEout and its makers, I want it to be known that I'm a huge fan of this series. I have fond memories of this game and its many sequels, including last year's amazing wipEout purE for the PSP. It pains me to talk ill of these great games; they deserve my love and promotion, not scorn and sarcasm. But it's because I love this game that I need to tell it like it is, and frankly, this advertisement is terrible.

I've said it before (and I bet I'm going to have to say it again), but bodily fluids are not a real effective advertisement for a racing game. Other racers have used vomit, but wipEout one-ups the competition by using blood. Both of these two models are thing and dazed, they have blood flowing from their noses and stained on their shirts. This is not a good look, and feels more like an anti-drug advertisement than anything. It's like the Trainspotting of video game advertisements.

With all this news lately about models and cocaine one has to wonder if this picture was staged or if this was just a candid moment between these rail-thin twenty-something's. How embarrassing. Also, is there a reason those symbols are pointing up to her skirt? Is it not enough that her legs are crossed? But don't be fooled, this commercial is not about sex ... it's about all that blood coming out of her nose. I mean, gross!

FROM: You Bet Your Bad Advertising